When Euro Equine Imports–one of the world’s leading high-end horse importers–needed a printable marketing sheet to help sell one of their new product lines, they turned to Alex Seise for his marketing collateral expertise. He delivered the sell sheet seen here; the full version is also available on the company’s website for downloading and review.
Alex began by researching the infrared drying technology and associated Search Engine Optimization (SEO) keywords to help boost the sheet’s effectiveness when posted online. Next, he devised copy for the sheet and worked with the firm’s owner to ensure that the marketing piece targeted the right points for equine owners and enthusiasts. Once the copy was set, Alex created the layout, selected appropriate typography and worked with available product and stock imagery to craft a unique two-sided piece.