Every year around Halloween, Dr. Michele Lise Tarter presents a lecture about witches, women through the ages and all things magic. It is a fascinating evening filled with history, haunting tales of injustice and the wisdom of women through the ages.
When Dr. Tarter wanted to expand the lecture beyond New Jersey, she requested Alex’s help in creating a full suite of marketing materials. Alex helped her by creating:
- An HTML-based website that links with her academic site, also designed and maintained by him;
- A printable tri-fold brochure;
- Handouts for lecture attendees;
- Posters to advertise the lecture;
- Video promotions featuring a past lecture;
- Branded business cards;
- and Stationery.
The resulting “Witch Lecture” brand carries across all materials and has been successfully used by Dr. Tarter to take the lecture up and down the East Coast in recent years.