Selling a house is hard. Even harder? Selling a house in the off-season in a market where properties often sit for three or more years before trading hands. Hardest of all? Selling that house for fair market value within three weeks.
Some of it was luck, but the majority of it was Alex’s marketing magic. Using artfully staged photos to showcase the house’s most beautiful features, impeccable SEO-rich copy that intrigued potential buyers while sowing emotional responses and perfectly orchestrated showings, he managed to sell this charming four-bedroom house in Madawaska, Maine in just under a month. (For comparison’s sake, several properties that were on the market long before this one are still sitting there to this day, a year and a half later.)
Take a look at the video he created for online marketing as well as showings, which played on all of the home’s monitors during walkthroughs.