There was a problem: higher education consulting firm Maguire Associates was due to attend a large conference in just under a month, and they still needed to launch a microsite for their EMFASYS product. To get the microsite developed and launched in time, they turned to Alex Seise.
Starting from scratch, Alex developed an EMFASYS look and feel that carried over elements from the established Maguire Associates brand. This included a new logo that established the solution as its own entity.
Next, Alex created several site layout samples, and the client picked their favorite. Then, with a fast timeline and several reviews ahead of the conference, Alex set to work. Implementing the new brand scheme, he quickly uploaded, edited and finalized the site. Along the way, he created new content from scratch, working with the firm’s marketing director and subject matter experts to polish it up. Finally, just 2.5 weeks after kick-off, the extended one-page microsite was ready in time for the event.
